Strategic Formulation
Arlon Interactive Marketing offers a full management support package to professional event management organisations either on an outsourcing basis or as specialist support service to a particular project.
Strategic Marketing Planning
We are able to offer a full campaign management service whereby we can advise and implement a specific project promotional campaign, devise a delivery plan utilising an appropriate application of the various marketing tools at our disposal and advise on budgeting and timing issues. We can also offer a full campaign implementation service and present a report on the effectiveness of the delivery or the quality and depth of penetration.
Marketing Communications
We can design and implement a full marketing communications package, advising our clients of the mix of available disciplines – PR, advertising, direct mail, e-marketing, etc., that can support a specific project or campaign, or help to promote a particular issue or to reinforce brand or corporate positioning.
Outsourced Marketing Management
Our resources allow us to offer a bespoke service for our clients enabling us to offer a marketing department function for smaller or growing enterprises. It means that organisations can invest in a fully operational marketing function without the investment in staff and resources. As the client’s requirements change, we can manage the transition from the outsourced service to in house facility, advising on staff recruitment, the implementation of departmental resources and the transfer of the work to guarantee a trouble free handover.
Competitive Intelligence
We are able to offer a service whereby we monitor market activity to report on competitive behaviour. This can be offered at a rudimentary level right up to the utilisation of a full CI IT system that will be able to collate, assimilate and report on any competitors market position and their activity in order to build an effective counter campaign. In this instance, all information utilised is in the public domain.
